ULTIMATE FRISBEE APPAREL | FULL CIRCLE ULTIMATE
Ultimate players come in all different shapes and sizes, but their jerseys often don’t. Full Circle Ultimate specializes in producing better-fitting jerseys for female ultimate Frisbee players. This digital print ad features two “cups,” which are staples of many zone defenses. The purpose of this ad was to capture female ultimate players’ attentions and drive traffic to Full Circle’s website.
Athletes don’t just come in small, medium, and large. They can be short, tall, skinny, curvy, and everything in between. That’s the idea behind this digital print ad, which highlights the diversity of women’s bodies and the need for apparel companies like Full Circle to cater to them.
Unlike its competitors, Full Circle provides jerseys for women that come in multiple different cuts, lengths, and sizes, making it the most versatile ultimate Frisbee brand in the industry. Hence, the company offers uniforms that are anything but… uniform.
PROFESSIONAL WOMeN’S ULTIMATE FRISBEE TEAM | SUPER BLOOM ULTIMATE
Established in 2020, Super Bloom is a professional ultimate Frisbee team in San Diego, CA. As a 501(c)3 nonprofit, the organization strives to grow the sport of ultimate with diversity, equity, and inclusion in mind by building community partnerships and providing diverse playing opportunities—including high-level competition—for girls, women, and women-matching players. The purpose of this season schedule graphic was to build hype for Super Bloom’s inaugural season and encourage potential game attendees to save the date.